Personal Branding
Why Personal Branding?
To have a prosperous business, you must understand the power of branding. Your personal brand is made up of the qualities and unique traits you relay about yourself, and it represents the way you want other people to think about you.
Personal Branding has become more talked about these days as individuals seek to differentiate themselves by developing a unique brand that will propel career and job opportunities. Many people think that personal branding is just for celebrities such as Lady Gaga or Lance Armstrong, but every individual is in fact, a brand.
There are millions of other people offering the same service as you, now ask yourself; "how do I currently stand out in the crowd?"
"Without branding, you're simply part of the many, and not part of the few."
Personal Branding is about really digging deep and spending time developing a unique Brand Statement, Brand Position, Name (that speak to what you're doing), Brand Promise, USP (Unique Selling Proposition) and Graphic imagery. Think of your Brand as a stage, it allows you to rise above the rest and show consumers with confidence why they should choose you versus your competitor.
Personal Branding, by definition, is the process in which people and their careers are marked as brands. If you're looking for a way to fast track your career, Personal Branding is the answer.
Discover Your Brand
As a brand, you can leverage the same strategies that make celebrities or corporate brands appeal to your consumer. Personal Branding involves four basic traits: unique capabilities, positioning, values, and a brand promise. Just like a corporate brand, you must establish and project what makes you unique and why people should come to you rather than the next guy.
Do you have a specialized certification or superior quality? Do you work exceptionally well with a certain demographic, Do you have an irresistible personality? Talk about this with your family, co-workers, friends, as they all provide great sources when it comes to identifying your strongest and most unique qualities. Remember, a degree alone won't set you apart, but a toolbox full of unique items will.
The single biggest mistake people make is that they either brand themselves just for the sake of doing it, or they fail to see the value from investing in building a strong brand foundation, before rushing into marketing and advertising. By investing the time and resources on properly and effectively branding yourself, you will attract the right opportunities.
Position Yourself
Brilliant Brand positioning takes into account the oversights, shortcomings and mundane attributes of your competition. An example could be - if other Massage Therapist's seem unable to talk 'the body' without loads of technical jargon, that's an opportunity to position yourself as practical, friendly, and unassuming.
Contact Us:
Briony Croft
Address: 11 Otaria St, Mount Eliza, VIC 3930
Phone: 0407 334 304
Email: contact@brionycroft.com.au
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